“I’m healthier, stronger, and happier. Mentally, I feel clearer than I ever have. I’m really excited about the future.”
William is heading into his forties fit, healthy and strong thanks to his 15-week transformation with Ultimate Performance.
He was on the cusp of his 40th birthday and his wife had twins on the way. As a soon-to-be father-of-three, William wanted to be at his fit and energetic best.
But he’d always been the ‘skinny kid’ growing up and thought it was too late to hit goals he’d sat on for years.
What Ultimate Performance gave him was a framework for success, a training plan to maximise his time in the gym, and accountability with his diet.
Now he’s lost 7kg and gained an impressive amount of muscle alongside his trainer.
But the most pleasing outcome is the example he’s set to his eldest child who seeing him training and living a healthy lifestyle.
In this Q&A with one of our expert trainers, William discusses the importance of being fit for his young family…

What was your main reason for joining U.P.?
Coming in, I wanted to be healthier and stronger. I’m turning 40 this year, my wife is having twins. Growing up, I was always the skinny kid, and so never in my life did I think turning 40 was going to be the year I’d look my best and feel my best. I just didn’t think it was attainable. I didn’t know how to do it. I’ve tried and I’ve failed in the past, but U.P. has really helped me to achieve my goal which I never thought was possible.
What is it about the processes at U.P. that you think has helped you succeed?
My trainer, Adam, has enabled me to do so much more than I thought I could. His attention to detail and every single rep, the effort I put in, I’ve got back tenfold. The structure at U.P. has enabled me to do that. Now I’m healthier, stronger, I’m happier. Mentally I feel clearer than I ever have, and I’m really excited about that.

What was your fitness level like before joining U.P.?
I’ve been in athletics my entire life, but the bench press was one of those things that I just feared. I could never do it and I didn’t know how to do it. It’s one of those things that feels really good to have conquered at the age of 40. I knew I was weak in this area but having had the help from my trainer to figure it out made all the difference. Yes, I’m stronger in my chest but it’s also given me confidence in life. It feels really good to know I can still overcome obstacles and achieve goals I’ve had my entire life, at the age of 40.
That’s amazing! You have a young son, and twins on the way. Do you think this process has inspired him too?
Yeah. I think your kids are always watching you, and so even when you’re not trying to make an impression on them, you are. He may not see me working out, but he sees me being sweaty afterwards. He’s asked me why I’m sweaty, why I’m exercising and what I’m eating every day. It’s got to the point where Noah now says, “hey, let’s go exercise together!” He’s intrigued by it and it’s definitely a good impression for me to have on the kids.

Would you recommend U.P. to other people? What would you say has been the key to your success?
Yeah, I would definitely recommend the program to anyone, and to my friends and family. I think the key thing for me is that Ultimate Performance gives you the framework and the structure to be successful, with the nutrition plan, the workouts, the app. My trainer has been the catalyst to me excessing more than what I thought I could really do.
I came in not that fit, and not that healthy. Now I’m stronger and healthier but it’s more than that. My body is more balanced. I am more physically capable of running after the kids and picking them up and catching them quickly when they fall, and just living life in an energetic way. Being more athletic in general is a great thing at the age of 40. It’s about being strong; it’s about being balanced and just being overall healthy. And this program has really done that for me, and I couldn’t be more excited about it.
If you want to hit forty feeling fit and energetic like William, get in touch with Ultimate Performance today to start your health and fitness journey.
- We show you the best, we don't show you the worst.
- We show you people who follow the plans, not those who are all talk.
- We show you those who inspire even us with their commitment to their results.
- You cannot get results exactly like these. You are unique and that means you can only get your own best possible results.
- Your results are a function of time spent following the plan; your genetic response to the right exercise and diet program; how hard you train; how consistently you come to the gym; how disciplined you are with your diet; & your starting point.
- Oftentimes the lower your starting point (poor fitness, terrible body composition) the better your results.
- We cannot do the work for you and the results you see here are a testament to the work ethic of our clients.
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Our reputation is that we are the best trainers in the world for helping you to unlock your potential, & we can lead you to the door, give you the key, even turn the handle and push the door open, but we cannot walk through it for you.
In the end the result is down to you.
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